It’s already dark outside. Most of your team members have left and you are finally alone in the office. The phone is quite. You shut down your email client and are ready to go home. What a day! Again there was one urgent thing after the next, each client request more important than the other. So you did what you always do: support your team, help them to set their priorities, organize their workload, answer their questions, jump in where needed and defended them against the rest of the company. But now, at the end of the day, you feel that all this is just about firefighting and wonder how it all makes sense, how it fits into the overall picture. What is next?

We all know it: Every organization and team should have a strategy to move forward. Research shows that engagement strongly depends on the clarity of and the alignment towards a powerful strategy. We all read that strategies facilitate decision-making and leads to results and success. But where to start when not even the company’s strategy is well communicated, not even talking about a clear vision? How to define a stable and, at least, mid-term strategy while the organization, its market and its competitors are changing faster than ever? Restructuring, organizational hypes, legal aspects, technological innovations, market logic, public opinions and media, … just to name a few of the strategic parameters that require continuous strategic adjustments. You and your team will have to find a solution to the dilemma of sustaining long-lasting meaning and ad hoc flexibility.

Our strategy reinvention workshop breaks down this dilemma and analyzes it on three different levels:

• Strategies – development of your services, competencies, resources, technology, etc.
• Tactics – short- to mid-term initiatives and actions to optimize cooperation with the rest of the organization and within your team
• Practices – short team solutions to burning issues and a shared process of solving the urgent day-to-day issues

Strategy alone remains a dream. Firefighting in the daily rat race is limited to stimulus and response. Only the integration of both ends of the dilemma will help you and your team to establish an engaging environment.